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First page Advertisements: Surprise and Surmise of Journalism August 11, 2015

Front Paper News Headlines were used to be an element of surprise and surmise. Gone are the days when over a cup of tea and coffee we used to wait eagerly for news papers, spend time with family members, children and elders. Discussing with them politics, market, society, crime, neighbor hood gossips. The good old days, nostalgic memories are hard to revive back. The charm of reading headlines have gone due to the paradigm shift in printing full front page advertisements instead of “positive” front page headlines. Morality journalism address have been shifted to the graveyard, What rules now is paid media journalism, crony capitalism, political affinity and how we can forget advertisements. If we go by stats, In my view approximate 60% of print area of news paper is covered with  Advertisement where e-commerce firms, political parties, corporate agenda and meager space left for citizen welfare, government schemes. Standard Journalism is left only with few editorials being published, these editorials shapes the thoughts, actions and view points of our youth but this space is crowned with trust deficit. Its absolutely flabbergasting to observe how news paper purpose has shifted from telling, spreading effective news to informing about products through advertisements. News Papers rules the print media space, If this lobby have good intention to shape our youth minds with positive news content, value system then it would be absolutely wonderful of finding our youth, children and adult in creating community value system. But the shame reality is from what I observe I don’t see this happening, not now nor in near future. On certain occasion I was privileged to get access to polyglot news papers from Japan, Israel, South Korea, Singapore, US, Canada and India. The biggest trend I observed  in terms of the charm of reading front page headlines , Indian news papers are filled with hate, violence, critical voice and notes, meaningless statistics, where as Front page of mentioned countries were mind boggling, to start with content which is positive in nature, Imagine reading positive content, the power of positive thoughts{Reading is the food for thought, Which means good reading good thoughts, Bad reading, Bad thoughts} shape and set your day  on positive line. Hatred, violence, lobbying is given page 2/3 status. Art, culture, language, Humanity, Science, Technology  & Engineering makes lots of positive news but only once in a while these content is given a space on front page.     Fired Potshots

Pot-Shots: FlipKart vs SnapDeal

With  market sentiments moving from pure social economy towards consumerism which is central to capitalist market, free market and free trade policy. This is good for Industries particularly Infrastructure, Telecom, e-commerce and manufacturing, But absolutely bad for farmer, people with low disposable incomes.

In the whole pyramid farmer should be put first but this is unfortunate in India and other developing countries we put our farmers at the bottom of pyramid. At the end we have to eat food, when there is no producer of food then what is the meaning of education, Land, economy, These all word cloud becomes  meaningless, shaking altogether the unwavering and unparalleled faith of 7 billion people of humanity just to satisfy the need of scores of people with high income, These 4% of population high net worth individuals controls the more than 90% of world’s total money. I wish there should be more equitable economic, macroeconomic financial models should be invented/evolved by concerned well learned economists, bureaucrats, politicians, Ambassadors, Intellectual thinkers, entrepreneurs. It will be absolutely wonderful to see observe the getting faith of 7 billion people restored with news papers as an agent of change by inculcating the power of news content positive in nature, building the value system of our citizens in general and children, youth in particular. Value system is central to build the self belief at the level of individual, community, patriotic citizens and nation. News paper have lion’s shares in print media, it should think about creating positive ecosystem by putting sovereignty over self interest profits in creating mark among the people.